Powerful merchandising as unique as your customers

Recommendations, personalisation & journey optimization

Welcome to The Filter

Ever wondered how you can maximise merchandising effectiveness to deliver your targets?

With a powerful creative merchandising suite that includes manual rules, personalization, recommendations and journey segmentation, you’ll be able to manage all campaigns on your terms from one single interface.

Highly configurable rules combined with real-time product and content discovery will ensure your merchandising team are totally effective and continually driving up revenue.


The Merchandising Suite

Merchandising tool


Powerful merchandising tools that account for your sales activity & inventory.



Highly relevant eCommerce personalisation that really knows your customers.



Sophisticated recommendations that use customer data, crowd logic and advanced strategies.


Segment & OptimiSe

Intelligent segmentation to optimise the customer journey at any stage.

“Personalized discovery gives Maplin a significant market advantage. Our goal is to create the best shopping experience for each customer, one that will both enable them to find the products they love quickly and discover new products they may not have discovered otherwise.”

Esther Allen

Head of Ecommerce

“Working with The Filter means that we can offer our online customers the same personalized and high-quality service that they expect from our store. The Filter gives us access to a great suite of personalization features and helps our customers to discover new things that we know they will love. We are very excited about the possibilities this technology offers us.”

Ryan Thomas

Multi-Channel Director

“The Filter are a truly smart company who bring a sophisticated intelligence to the retailing of programming. Their expertise and collaborative way of working have been invaluable”

Michael Barry

Director of Programming and Creative

The shopping journey

Latest white paper: Journey segmentation in practice

For e-commerce stores a personalized experience can be created and adapted as a customer’s journey through your store advances.

This guide outlines the different stages within the customer’s online shopping journey, the behaviours that can indicate entry and exit from each stage and the opportunities for product and content personalization and refinement within a given stage.


See The Filter in actionBook a demo