Powerful merchandising as unique as your customers

Recommendations, personalization & journey optimization

“Personalized discovery gives Maplin a significant market advantage. Our goal is to create the best shopping experience for each customer, one that will both enable them to find the products they love quickly and discover new products they may not have discovered otherwise.”

Esther Allen

Head of Ecommerce

“Working with The Filter means that we can offer our online customers the same personalized and high-quality service that they expect from our store. The Filter gives us access to a great suite of personalization features and helps our customers to discover new things that we know they will love. We are very excited about the possibilities this technology offers us.”

Ryan Thomas

Multi-Channel Director

“The Filter are a truly smart company who bring a sophisticated intelligence to the retailing of programming. Their expertise and collaborative way of working have been invaluable”

Michael Barry

Director of Programming and Creative

Welcome to The Filter

Ever wondered how you can maximise merchandising effectiveness to deliver your targets?

With a powerful creative merchandising suite that includes manual rules, personalization, recommendations and journey segmentation, you’ll be able to manage all campaigns on your terms from one single interface.

Highly configurable rules combined with real-time product and content discovery will ensure your merchandising team are totally effective and continually driving up revenue.


The Merchandising Suite

Merchandising tool


Powerful merchandising tools that allow you to manage every single merchandising campaign across products and editorial from one single interface.



Let’s be upfront; personalization is more than just ‘Hello John’. Customers expect more, especially when you know so much about them.



Recommendations are all about relevancy. With the ability to cross-sell, up-sell or make suggestions, based on the interactions with products or content.



Personalization gets even smarter when you take into the consideration the stage your customer is at in their purchasing journey.

The shopping journey

Latest white paper: Journey segmentation in practice

For e-commerce stores a personalized experience can be created and adapted as a customer’s journey through your store advances.

This guide outlines the different stages within the customer’s online shopping journey, the behaviours that can indicate entry and exit from each stage and the opportunities for product and content personalization and refinement within a given stage.


See The Filter in actionBook a demo