Put Merchandising Power In Your Hands
Ever wondered how you can maximise merchandising effectiveness to deliver your targets?
With a powerful merchandising suite that includes manual rules, personalisation, recommendations and journey segmentation, you’ll be able to manage all campaigns on your terms from one single interface.
Highly configurable rules combined with real-time product and content discovery will ensure your merchandising team are totally effective and continually driving up revenue.
The Ultimate Merchandising Suite
With The Filter’s merchandising suite, you’ll maximise your return through smarter merchandising, more relevant recommendations and one-to-one targeted personalisation – putting control in your hands.
Powerful merchandising tools that allow you to manage every single merchandising campaign across products and editorial from one single interface.
Customise, personalise and recommend with complete control over every aspect of your product and content inventory.
No more Excel and no more clunky systems, just streamlined processes, automated business-rules, dynamic campaigns and real-time delivery of content.
Let’s be upfront; personalisation is more than just ‘Hello John’. Customers expect more, especially when you know so much about them.
Every interaction, previous purchase and behaviour displayed builds a unique picture of your customer, allowing you to create unique experiences that positively influence purchasing decisions.
The result is where content, products and offers are completely tailored to each and every customer. This is the ultimate in personalisation.
Recommendations are all about relevancy and inter-relatedness. With the ability to cross-sell, up-sell or make trade-up suggestions, based on the interactions with products or content.
The Filter recommendations come with business rules out-of-the-box, as well as unlimited custom rules ensuring that you can control as many promotions or campaigns across multiple product or editorial categories.
Personalisation gets even smarter when you take into the consideration the stage your customer is at in their purchasing journey.
Customers browsing and discovering behave differently to those that are searching with intent and are ready to purchase, so how can you tailor what those customers see and engage with so you don’t inadvertently distract them?
Latest white paper: Journey segmentation in practice
For e-commerce stores a personalised experience can be created and adapted as a customer’s journey through your store advances.
This guide outlines the different stages within the customer’s online shopping journey, the behaviours that can indicate entry and exit from each stage and the opportunities for product and content personalisation and refinement within a given stage.