A leader in personalised digital experiences

The Filter is a leading provider of personalised customer experience solutions.

A wealth of experience

Over the past 10 years we’ve helped IPTV subscription services, video-sharing platforms, music download stores and retailers to engage more with their customers. We’ve given them the tools to improve brand loyalty and drive revenue. That’s why brands like BT TV, Liberty of London and NBC trust us to create compelling shopping experiences for their customers.

Our history

A decade ago the musician Peter Gabriel predicted a world in which people would access entertainment any time, in any place.

In 2006, Peter was introduced to the physicist and entrepreneur Martin Hopkins who had created an application to manage his extensive music collection. The application was designed to learn about his tastes and serve up personalised playlists and recommendations. Together with Rhett Ryder, the three went on to form The Filter.

Today, The Filter is focused on using technology to make retail, video and music stores both entertaining and fulfilling. Our platform provides a unique experience for every customer prompting users to discover more, engage more and spend more.

Management Team

James Routley, CEO

With nearly 20 years commercial and product management experience, James is responsible for leading The Filter’s continuing growth and expansion into new markets. James is passionate about personalisation of technology and a strong believer in the immense value The Filter’s technology delivers to our customers.

Neil Caddick, CCO

Between 2006 and 2012, Neil’s role was solely technical, both hands-on and leadership, and spanned development and operational teams. Today Neil leads The Filter’s business development, sales and marketing.

Neil Andrassy, CTO

Guiding and mentoring The Filter’s engineering team, Neil leads the development of The Filter’s personalisation products and services. With a background in both development and systems architecture Neil has a breadth of technical experience spanning nearly 20 years.

Our Board

Peter Gabriel

Peter is clearly way more than a global music legend. He divides his time and energy between his music, humanitarian projects, business investments and his family.

He became an investor and advisor to The Filter in 2006 and brings with him a clear vision of a need for smart filters to help us make sense of a world with too many choices. Working with Peter is inspiring – his passion and creativity help drive and motivate the team.

For more information on Peter’s work and what he is up to, go to petergabriel.com

Charles Grimsdale

Charles is a General Partner at Eden Ventures. He has over 20 years experience as an entrepreneur and operational manager in the software and digital media industry and is a co-founder of Eden Ventures.

In 2000 Charles founded On Demand Distribution Ltd (OD2), providing digital music distribution services to record companies. OD2 grew rapidly and was acquired by Loudeye in 2004, and was subsequently sold to Nokia and now powers Nokia Music. Charles therefore brings deep domain knowledge of digital media as well as operational management skills.

Mike Large

Mike graduated in 1980 in Physics and then grew up, joining the BBC and then Solid State Logic as an Engineer. Mike joined Peter Gabriel’s Real World in 1986 as its first employee and has been closely involved in its expansion to the Real World Group of Entertainment companies.

Mike was part of the founding of the white-label music service company OD2 (On Demand Distribution) with Charles Grimsdale and Peter Gabriel. In 2005, Mike led the acquisition of Solid State Logic for Peter Gabriel, and a year later joined the Board of The Filter. Mike also sat on the Board of the online streaming service We7, which was sold to Tesco in 2012.

Martin Hopkins

Martin Hopkins co-founded Exabre in 2005. He served as CTO from 2009-2012 and today is a non-exec member of our board.

Martin has over 25 years’ experience in the software industry, with a focus on exploiting emerging technologies. He started at Logica’s finance practice in the 80s and in 1989, he co-founded Tertio and together with Rhett they grew the business over a 10-year period, gaining recognition as a Sunday Times fast track 100 company and being named as a top-25 growth company by Price Waterhouse Coopers. Tertio was sold to Advent International and Apex Partners in 1999.