Events

"Companies such as The Filter [...] are taking these algorithms a step or two further to make more nuanced recommendations that are more likely to hit their marks."

Alex Pham - LA Times

"The Filter takes the algorithms used by Amazon.com and Netflix to a new level."

Variety

"The idea is to go one better than search engines: Rather than merely help people find what they’re looking for, offer them stuff they didn’t know they wanted."

Business Week

"...The (Filter) site got lost in the abundance of more popular music and movie sites out there, so about a year ago CEO David Maher Roberts decided to shift gears and start licensing his recommendation engine to other businesses. It was the right move..."

TechCrunch

"Collaborative filtering saved us from Barry Schwartz’s “Paradox of Choice” – the overkill of choice that threatens to immobilize us all. Peter Gabriel couldn’t agree more, viewing The Filter’s mission as “Freedom From Choice"."

The Huffington Post

"The next step for social media should be filtering, which makes the timing of The Filter’s launch perfect... As web users and social media addicts become inundated with choices, there’s now more need than ever for noise-reduction tools..."

Read Write Web

"The advantage that The Filter holds over Amazon, whose product recommendation service cannot discern if you bought a Susan Boyle CD for yourself or your aunt, is that it knows precisely when, how and how much of a piece of music or segment of TV you watched."

The Guardian