Delivers relevance for any service
The Filter's platform is fully configurable to deliver relevance
across subscription, transaction and advertisement-driven services.
Our personalization algorithms are proven to deliver great results
for on-demand, catch-up and linear content. Depending upon the user
experience, relevance is assured using one or many taste profiles
per consumer. The Filter's unique taste segmentation ensures the
right content is recommended to each consumer at the right time and
Complex business rules
Our platform is fully configurable to deliver recommendations
that meet the most demanding geo-location, device and content
licensing rules. As you can imagine, a company called The Filter
knows how to filter results to meet a huge range of business needs.
See your recommendations sliced and diced as you want them. And do
this in real-time using our flexible APIs.
Personalization is key
Personalization is at the heart of everything we do. We capture
highly granular consumption information and use this to deliver the
most relevant recommendation. We are able to create a wide range of
taste profiles for each of your consumers to drive recommendations
personalized for location, device and/or time of consumption.
Relevance across any media; video, music, games, books and
The Filter is optimized to deliver recommendations whatever the
media. While recommendations are usually limited to one media type,
the platform is equally able to recommend across media. Want to
know what music goes best with 'Sweeny Todd: The Demon Barber of
Fleet Street'? The Filter knows.
Flexible, cascading algorithms
The Filter's expertise in relevance and Artificial Intelligence
means that the team is not religious about one specific
approach. The platform is architected in a way that
blends a wide range of best-in-class algorithms to deliver the
perfect recommendation. What's more, our machine learning
tools help optimize your service automatically to deliver the best
The Filter measures the effectiveness of every single
recommendation. We normally operate a number of live AB tests on
each service to evaluate new approaches and to offer solutions to
new business goals. Our customers typically build and deploy state
of the art services and need a partner that can help personalize
their service to meet their unique demands. The Filter offers such
Whatever your user experience...
The Filter offers a wide range of personalization capabilities
to drive the most complex user experiences. From a simple 'more
like this' through to personalized queries, dynamic content
selection to the individual or houshold based on aggregate taste.
Perhaps uniquely, we deliver recommendations based on the
taste of one or more friends, a favorite personality or
publication. And our API calls are not limited to single
input; we also support 'more like these' to deliver relevant
choices based on all or recent session activity.
Scalable, enterprise level service
As you'd expect from a company who's been delivering relevance
for over six years, we offer a range of SLA and deployment options
to meet the most exacting availability and performance criteria.
Our service operates without scheduled downtime 24x7 and
availability is guaranteed by a fully redundant infrastructure.
Furthermore, we offer a number of custom-driven options such
as co-location or cloud-based near-location to further reduce
latency and improve availability.