Features

Relevance Platform Overview Business Case

What Our Customers Say...

"The Filter's highly effective algorithm has clearly demonstrated that it can deliver relevant video recommendations within NBC.com, helping our users find new and compelling content, and as a result, drive video consumption… "
Stephen Andrade, GM - NBC.com
"The Filter is a game-changer in the online video environment. While there are many competitors offering a fantastic amount of great content out there, The Filter culls down the broad amount of content and recommends the videos that most interest our users, while also increasing the dwell time, which is so vital to our advertisers."
Cedric Tournay, CEO - Dailymotion
"Dailymotion is committed to delivering the best video experience to our users and that means helping them find the next great video to watch. Through The Filter’s technology, we want to offer our users an even better way of discovering the videos they want to watch on our site. We want to move from good to great."
Sylvain Brosset, Research and Development Director - Dailymotion
"The ability of The Filter’s recommendation services to work across multiple devices including mobile, web and set-top boxes gives our customers the flexibility and scalability that they are looking for."
Marty Roberts, VP of Sales & Marketing - thePlatform

Delivers relevance for any service

The Filter's platform is fully configurable to deliver relevance across subscription, transaction and advertisement-driven services. Our personalization algorithms are proven to deliver great results for on-demand, catch-up and linear content. Depending upon the user experience, relevance is assured using one or many taste profiles per consumer. The Filter's unique taste segmentation ensures the right content is recommended to each consumer at the right time and right place.

Complex business rules

Our platform is fully configurable to deliver recommendations that meet the most demanding geo-location, device and content licensing rules. As you can imagine, a company called The Filter knows how to filter results to meet a huge range of business needs. See your recommendations sliced and diced as you want them. And do this in real-time using our flexible APIs.

Personalization is key

Personalization is at the heart of everything we do. We capture highly granular consumption information and use this to deliver the most relevant recommendation. We are able to create a wide range of taste profiles for each of your consumers to drive recommendations personalized for location, device and/or time of consumption.

Relevance across any media; video, music, games, books and apps

The Filter is optimized to deliver recommendations whatever the media. While recommendations are usually limited to one media type, the platform is equally able to recommend across media. Want to know what music goes best with 'Sweeny Todd: The Demon Barber of Fleet Street'? The Filter knows.

Flexible, cascading algorithms

The Filter's expertise in relevance and Artificial Intelligence means that the team is not religious about one specific approach. The platform is architected in a way that blends a wide range of best-in-class algorithms to deliver the perfect recommendation. What's more, our machine learning tools help optimize your service automatically to deliver the best results.

Continual improvement

The Filter measures the effectiveness of every single recommendation. We normally operate a number of live AB tests on each service to evaluate new approaches and to offer solutions to new business goals. Our customers typically build and deploy state of the art services and need a partner that can help personalize their service to meet their unique demands. The Filter offers such a service.

Whatever your user experience...

The Filter offers a wide range of personalization capabilities to drive the most complex user experiences. From a simple 'more like this' through to personalized queries, dynamic content selection to the individual or houshold based on aggregate taste. Perhaps uniquely, we deliver recommendations based on the taste of one or more friends, a favorite personality or publication. And our API calls are not limited to single input; we also support 'more like these' to deliver relevant choices based on all or recent session activity.

Scalable, enterprise level service

As you'd expect from a company who's been delivering relevance for over six years, we offer a range of SLA and deployment options to meet the most exacting availability and performance criteria. Our service operates without scheduled downtime 24x7 and availability is guaranteed by a fully redundant infrastructure. Furthermore, we offer a number of custom-driven options such as co-location or cloud-based near-location to further reduce latency and improve availability.