Connected customers need a connected journey
Technology is changing consumer behaviour and as the online and in-store experience becomes more ubiquitous, there is a demand for richer, more personalised experiences.
With the use of smartphones on the increase, customers are able to engage with retailers at any time, anywhere. This brings an expectation of a unified experience between in-store and online.
Customers are now using their smartphones to find inspirational content, product information, recommendations – all personalised to them and their shopping journey.
How can a personalised and engaging shopping experience be created seamlessly and in real-time?
- How balancing marketing and merchandising can help meet customer’s expectations
- How forward thinking digital strategies are boosting engagement
- How customer data can help capture a consumer’s intent
- The value of content within the customer journey