Personalised Communication for E-commerce Success

In the competitive world of e-commerce, providing your customers with a unique, personalised experience may be the only way to stay ahead.

It’s not simply about recognising their name – it’s about creating a unique visual and text experience where your customer subtly knows that they’re receiving a personalised experience – in the way they want to experience it.

This paper explores the principles behind personalisation and examines how science, linguistics and data are merging to create new ways of personalising e-commerce experiences across multiple channels.

You’ll discover:

  • The power behind visual language in personalisation
  • How using the right words within personalisation techniques creates powerful results
  • How personalisation should be inherent across all channels, not just email or website
  • How data and analytics combine to provide insight into the right kinds of personalisation
  • What the future holds for personalisation

Download this white paper now

Personalised Communication for E-Commerce Success