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The shopping journey

Latest white paper: Journey segmentation in practice


For e-commerce stores a personalised experience can be created and adapted as a customer’s journey through your store advances.

This guide outlines the different stages within the customer’s online shopping journey, the behaviours that can indicate entry and exit from each stage and the opportunities for product and content personalisation and refinement within a given stage.

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Tel: +44 (0)1225 588 001

Email: info@thefilter.com