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The shopping journey

Latest white paper: Journey segmentation in practice

For e-commerce stores a personalised experience can be created and adapted as a customer’s journey through your store advances.

This guide outlines the different stages within the customer’s online shopping journey, the behaviours that can indicate entry and exit from each stage and the opportunities for product and content personalisation and refinement within a given stage.


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The Guild, High Street, Bath, BA1 5EB

Tel: +44 (0)1225 588 001

Email: info@thefilter.com