Control and deliver campaigns the way you want
Campaign manager gives you complete control over merchandising and discovery, so you can actively enhance customer experience – matched to your revenue demands.
Discovery the way you want it
Effective discovery is best when delivered as a combination of machine learning and manual merchandising – it’s about intelligent personalisation rules combined with the creativity of your merchandising team, tuned to the way you to run your e-commerce channel.
For successful e-commerce strategies you need the right tools to run your campaigns effectively. That’s why The Filter’s campaign manager is designed to enable you to combine your creativity with the very best in automation and optimisation – so you get the best from your e-commerce store.
You set the rules
With The Filter’s campaign manager, you can set any combination of rules to automate discovery and optimise retail journeys so that your campaign vision can be achieved.
The result is the best of both worlds – a truly personalised retail experience matched to the customer’s individual tastes and exacting campaigns that drive better revenue.
Complete control with rules
Every campaign is managed through rules set by you. Rules define the products and content presented on a page in your e-commerce store allowing you to adapt and flex the campaign any which way you want.
Rules enable you to:
Choose how product and content is selected – ‘similar’, ‘personalised’, ‘trending’, or ‘fully editorialised’
- Descriptive tuners based on catalogue data such as ‘show only within brand’, ‘make more prominent by price’ or ‘always top product’
- Behavioural tuners based on customer data such as ‘block when item has been added to basket’ or ‘block cyclical purchases’
- Limiters such as ‘only show one from brand or category’
Building engaging journeys and campaigns
Control over personalisation and journey optimisation is now back in your hands
The campaign manager tool is easy to use, completely web-based and offers the ability to create, modify or remove rules in an instant. Rules are unlimited, can blend product and editorial content, plus run as multivariate tests for maximum effectiveness.
Key features of campaign manager
Define the journey stage
Choose and edit the style and experience you wish to present at each stage of the journey. Select between Discover, Research and Purchase. The different stages present different options to reflect the behavioural traits of your customers.
Control sources, weighting and priority of campaigns
Discovery is driven by a suite of algorithms tuned to present information appropriate to your buyers’ behaviour.
Suggestions can be combined and weighted to ensure the right balance of results are achieved. Set a higher importance weighting to ensure your campaign is displayed over and above other campaigns – ideal for managing short term promotions.
Metadata tuners provide accuracy and great control
Create the specifics of your campaign with attribute tuners, including ‘if this, do this’ allowing total flexibility over your chosen parameters – all automated and planned from the get-go.
This gives you true control, especially during peak promotional times to manage stock and pricing opportunities.
Set as many conditions and parameters as you like – and easily adjust or delete them too.
Use behaviour to set content
Control content using behavioural triggers such as viewed, purchased or XXX within groups of product, within given time frames or types of customers.
These powerful combinations offer unlimited flexibility across your merchandising campaigns.
Ensure constant variety
Limiters ensure that products, content themes or promotions don’t take over giving your customers the right balance of offers.
Limiters can be defined by metadata and to a variety of different conditions, and there is no limitation to the number of conditions set.
See how your rule will be presented to customers. Select input seeds and vary time-of-day to aid tuning and refinement to perfect discovery experience.