The Filter Console
Multiple Departments, One Solution
Give marketers, merchandisers, content and CX teams the power to create complex digital strategies that solve eCommerce issues and boost KPIs
The Filter is an SaaS eCommerce tool that saves time and boosts performance across multiple departments. Designed with a user-friendly interface that’s easy to use regardless of experience level, The Filter helps your eCommerce teams problem solve and uplift KPIs by using their business knowledge to create sophisticated, automated strategies.
One interface improves site functionality, customer experiences, sales messages, content marketing and product discovery. Our software has the power to transform your digital presence into a highly adaptable, self-maintaining strategic powerhouse.
Key features of The Filter’s Console
Create customer segments that improve shopping experiences for similar types of customers.
Promote the best mix of products, offers and content to new visitors, loyalty card holders, trade customers, sub-brand customers, men/women, blog readers and other key on-site demographics. We’ll help you identify and create segmentation strategies that match your customer needs.
Automate sophisticated merchandising decisions that are in-tune with your live and upcoming catalogue.
Create beautifully merchandised product selections on any product page. As stock levels change, strategies adapt to ensure the best similar products are prioritised to each customer. Set strategies to adapt in line with stock levels, promotional events, customer preferences and more.
Personalisation driven by machine learning learns about your customer throughout the lifetime of your brand relationship, adjusting merchandising decisions in line with the customer’s known preferences and dislikes.
Tune personalised customer experiences using business logic to make valued sales in line with your sales calendar and promotional activity.
Enable new ways for customers to discover products that aren’t filtered by ad blindness.
Our Product Finder can be adapted in a plethora of ways to create personal product edits for each customer. Create marketing and PR campaigns which actively interest and engage customers, assisting you in learning more about their preferences.
One User-Friendly Interface
Campaigns and strategies are created using a single user friendly interface. There’s no complex coding or manual drag-and-drop ordering – your campaigns are controlled using dropdown menus and text boxes, making them easy for your web team to use.
Give your merchandisers, marketers, content team and buyers the ability to try new strategies that utilise their product and customer knowledge, guided by your business decisions and customer needs.
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Featured Blog Posts:
BT Vision take home the award for 'Best Content Discovery Service' - 2017 TV Connect Awards.
Use personalised customer experiences to sell child variants evenly across your eCommerce catalogue.
Thinking of using ecommerce heat maps to improve your digital strategy? Read our top tips before you start.
The Filter reports on the WGSN Womenswear AW 17/18 Buyers' Briefing from Pure London.