Engagement Drives Revenue

Enrich The Customer Experience

Online shopping should be about inspiration; a journey of discovery and entertainment. When this is perfected, positive long term relationships between customers and retailers are formed.

Using The Filter you can deliver high quality experiences to your customers with every visit. The result is richer, deeper experiences with your brand that drives revenue.

This is made possible by comprehensive modelling of personal taste and preferences, combined with adaptable and accurate recommendations.

What’s more, by segmenting the retail journey into distinct stages of discovery, research and purchase, it’s possible to ultra-personalise the retail experience, keeping your customers engaged and spending more.

Advanced Technology

The last decade has seen The Filter refine and hone the most powerful entertainment discovery engine into the smartest retail platform enhancement.

RealTime

Real-Time Relevance

Every second counts in the customer journey, so real-time personalisation is critical to increasing engagement and average order value.

Maths

Advanced Mathematical Modelling

Advanced statistical modelling and machine learning techniques are used to deliver optimal, real-time discovery – accurately, repeatedly and reliably.

Why The Filter

The unique combination of editorial content and product, derived from behavioural signals and insights that denote where the customer is on their journey, is what sets The Filter aside.

8 Reasons To Choose The Filter

1

Retail journey segmentation derived from key behavioural insights

2

Product and content combinations that encourage further engagement

3

Complete 1:1 personalisation, increasing sales and driving loyalty

4

Intuitive and retail-focused rule console to configure your personalisation options

5

Data gathered from all touch points of the customer’s in-store footprint

6

Comprehensive, easy to integrate RESTful and API to send us customer events

7

Ease of integration with leading e-commerce platforms – with our help if you need it

8

Designed with you in mind – self-service with business rules available out-of-the-box

Proven Results

8x better
2.49 Times more likely to convert than other items discovered
23.7% of all items sold